Transformation Under The New Normal
DigiAsia 2020 X Ad Taiwan

Transformation under the new normal
When facing such difficult times, to reverse the future, we must change our mindsets, change attitudes, and change the methods we use. Creative people constantly change with the environment, from thinking to action, to creating a new ecology together.

  • Date: November 3, 2020
  • Eslite Spectrum Songyan Store Performance Hall (B1, No. 88, Yanchang Rd., Xinyi Dist., Taipei City)
DigiAsia 2020
AGENDA
09:30-15:15 (GMT+08:00)
00
09:30 - 09:40
Raymond So
Chairman of Asian Federation of Advertising Associations

Evan Teng
Chairman of DigiAsia 2020 Preparation Committee / Chairman of Taipei Association of Advertising Agencies
Opening Remark
01
09:40 - 10:00
Kentaro Kimura
Chief Creative Officer, Hakuhodo International
Founder & ECD, Hakuhodo Kettle
Hakuhodo & GROWWW
Purpose, People, Plot, and Program.
02
10:00 - 10:20
Neil Stewart
Head of Agency – APAC
Facebook
Same Same or Different? How is this economic downturn different from before?
03
10:20 - 10:40
Marcy Kou
CEO Asia, Worldpanel Division
Kantar
What Now? What Next >> Growth under the New Normal.
04
10:45 - 11:05
Angela Chen
Brand and Marketing Dept. Vice President
LINE Taiwan
Get 'Linked' on LINE, find the next accelerator of digital transformation.
05
11:05 - 11:25
Kevin Lai
Associate Director
PwC Consulting Taiwan
Digital transformation: Put customers at the center of business partnerships.
06
11:25 - 11:45
Sean Wang
General Manager
Amnet
Toward A Marketing Renaissance in the Post-Pandemic Era.
07
11:50 - 12:10
Sheldon D'Souza
Content Solutions Director
GroupM
INTELLIGENT INFLUENCE: Data driven, brand safe, measurable content marketing.
08
12:10 - 12:30
Patrick Deloy
Managing Director / Isobar Commerce
Chief Growth & Strategy Officer / Dentsu Commerce
The path to Total Commerce – a 360-degree view on the main elements of a future-proof commerce strategy.
09
13:30 - 13:50
Roger Li
Senior Director, APAC Ad Creative Technology
Verizon Media
Immersion 2021
10
13:50 - 14:10
Irene Chen
VP
Nielsen Media Research
What is changed and not changed under this challenge year?
11
14:10 - 14:30
Justin Peyton
Chief Transformation & Strategy Officer APAC
Wunderman Thompson
Transformation: Why it’s more important than ever and how to build it into your brand DNA.
12
14:35 - 15:15
Eric Chang
CEO
McCann Worldgroup Taiwan
Panel Discussion
Michael Dee
Chief Creative Officer
United Communication Group
Gary Chi
CEO
Isobar Taiwan
Kelly Huang
CEO
Omnicom Media Group
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