DigiAsia 2020

ABOUT

What is DigiAsia?

DigiAsia is a digital marketing congress organized by the Asian Federation of Advertising Associations (AFAA). Taipei Association of Advertising Agencies (TAAA) is the host for this outstanding event which takes place in Taiwan every two years (every even year) starting 2014.

DigiAsia aims at creating the biggest digital innovation platform in the world, serving as a forum in connecting talents around the world. The congress encourages digital professionals to learn, share, and experience under the common goal of creating a better future.

Why is DigiAsia important？

DigiAsia is tailored to the needs of an ever-increasingly technology driver conference in Asia, it gathers technology professionals including managers, creative, designers, and IT talents, etc. from all over the world. Through DigiAsia, professionals may come with different experiences and expertise, but share similar goals and exchange ideas to seek opportunities for cooperation with each other!

DigiBaby

DigiBaby is the newborn baby of Asian Federation of Advertising Agencies (AFAA), it inherits the excellent descent of traditional ads, and also learns the new Digi elements, the combination of tech and humanity. DigiBaby will always be like a newborn baby, self-grow and self-evolve at all times, and its mind will never change!

By 2016, DigiBaby – the vividly crafted emblem of DigiAsia – had grown up into a toddler, taking his first step into the world with insatiable curiosity. In 2018, a circuit board will be featured on DigiBaby’s head, echoing theme of “Experience AI” and symbolizing the symbiosis between AI and humanity.

In 2020, as part of our responsive measures for the global epidemic prevention policy, we will wear masks for DigiBaby, and in line with this year's theme "Transformation—Under the new normal", we will jointly consider the momentum of the direction and development of industrial transformation in the post-epidemic era.

DigiAsia 2020

As the current epidemic situation has not yet stabilized, there are still security concerns about international transportation, so DigiAsia 2020 will be held in a dual digital and physical format, inviting well-known domestic and international professional lecturers to discuss the future turning points and development of the global industry, as well as the future reforms and responses of the global advertising and marketing industry. In addition, this year's conference will also combine with a major domestic event "The Fifteenth Taiwan Advertising Festival" to give due recognition to advertising and marketing talent who have been working in this field for many years, and inspire the new generation of advertisers to grow and leap forward in their thinking.

The entire event will be broadcast live on the Internet platform, so that people in Taiwan and abroad can participate in the wonderful forum to share and witness the honors accorded leading Taiwanese advertising personnel.