About DIGIASIA / 大會介紹
What is DIGIASIA / 什麼是 DIGIASIA
DigiAsia is a congress born in 2014.
It is organised by the Taipei
Association of Advertising Agencies
(TAAA), authorized by the Asian
Federation of Advertising
Associations (AFAA), which comprises
18 members across Asia. Held
biennially in Taipei, it is the most
iconic international congress for
digital and creative industries in
Asia.
DigiAsia is dedicated to building a cross-border,
multi-disciplinary digital ecosystem,
serving as a vital hub that connects Asia
to the global industry. By bringing together
top-tier experts from the Asia-Pacific
region, it stands as the most iconic Innovation
Hub for digital marketing in Asia.
In an era of total disruption by AI and
technology, DigiAsia seeks to redefine
the symbiotic relationship between humanity
and technology. Through the experience
and sharing of key trends, we inspire
disruptive momentum among Asia's digital
elite, architecting a future of infinite
possibilities for human smart living.
Together, we realize our core values:
Creativity, Innovation, and Entrepreneurship.
What is DIGIASIA / 什麼是 DIGIASIA
DigiAsia is a regular congress
dedicated to the Asia region,
focusing on digital aspects and
bringing together talent in
technology, management, and
creativity from around the world.
Through keynote speeches, panel
discussions, thematic exhibitions,
and cross-disciplinary exchanges, we
combine international perspectives
with local experiences to enhance
digital knowledge and
professionalism, seek opportunities
for collaboration, and inspire
innovation!
DigiAsia attracts global attention, providing
Asia's digital industries with opportunities
to gain exposure on the international
stage and elevate into international brands.
We hope that DigiAsia can stimulate innovation,
research, and development in the industry
and contribute to Asia's leadership in
global digital industry and innovation
entrepreneurship trends!
Meet DIGIBABY / 認識 DIGIBABY
In 2014, DigiBaby was born! As the "newborn"
of the Asian Federation of Advertising
Associations (AFAA), he carries the
prestigious lineage of traditional
advertising while absorbing cutting-edge
digital elements—a perfect fusion of
technology and humanity. Like an infant,
DigiBaby is constantly growing and
self-evolving, driven by a creative heart
that never changes!
Having journeyed through the curious exploration
of 2016, the AI experiences of 2018, the pandemic-driven
transformation of 2020, the Web3 virtual-real
convergence of 2022, and the AI-centered integration
of 2024, DigiBaby now enters the new era of "Heartificial"
in 2026.
Amid the wave of Agentic AI, he possesses not
only immense computational power but also a warm
heart filled with love. Symbolizing the ultimate
resonance between technology and humanity, DigiBaby
uses "Heart-Intelligent" wisdom to lead us in
combining AI efficiency with a return to a new
era of human warmth.
DigiAsia Review
Introduction DIGIASIA TAIPEI / DIGIASIA TAIPEI介紹
Annual Theme: "Heartificial Intelligent
Marketing" Creating Emotions Beyond
Algorithms Through Human Warmth.
As the world confronts the rapid surge of AI technology,
DigiAsia and its global partners reflect on a
fundamental question: What is the true value of
humanity in an AI-accelerated marketing industry?
DigiAsia introduces the concept of Heart + Artificial
= Heartificial, striving for the perfect synthesis
of Artificial Intelligence and human emotion (Heart).
In an era where Agentic AI governs efficiency
and automation, we advocate for the return to
"Human-Centric Intelligence Marketing," rediscovering
the soul and original purpose amidst the AI tide.
Humans and AI do not stand in opposition; they
exist in a state of symbiosis and mutual empowerment.
While AI manages complex rational computations,
humans are granted the freedom to focus on Brand
Love—the element that truly moves hearts. 2026
marks a pivotal starting point for the "AI × Humanity"
co-creation era in the Asian marketing industry.
As the host city, Taipei is committed to presenting
fresh perspectives: rather than blindly chasing
technology, we will deeply explore how technology
and humanity coexist through three key dimensions:
Creativity, Empathy, and Curiosity.
Organization / 組織架構
Working Committee of DigiAsia 2026 Taipei
-
Robin Lu
- Chairman, 2026 DigiAsia
- Chairman, Taipei Association of Advertising Agencies (TAAA)
-
Yves Huang
- Chief Curator, 2026 DigiAsia
- Executive director, Taipei Association of Advertising Agencies (TAAA)
-
Johnny Duann
- Chief Advisor, 2026 DigiAsia
- Chairman, Rock Group
-
Evan Teng
- Consultant, 2026 DigiAsia
- CEO, VML Taiwan
-
Nakakawa Xie
- Consultant, 2026 DigiAsia
- Chairman, SHAPE Advertising
-
Sean Wang
- Vice Chairman, 2026 DigiAsia
- Chairman, Taiwan Digital Media & Marketing Association (DMA)
-
Gary Chi
- Vice Chairman, 2026 DigiAsia
- President, International Advertising Association (IAA)
-
Kiki Chen
- Vice Chairman, 2026 DigiAsia
- Chairman, The Association of Accredited Advertising Agents of Taipei R. O. C. (4A)
-
JJ Lu
- Vice Chairman, 2026 DigiAsia
- Chairman, Media Agency Association (MAA)
-
Fiona Cheng
- Vice Chairman, 2026 DigiAsia
- Chairman, Taiwan/Taipei International Public Relations Association (TIPRA)
-
Ya-Lan Huang
- Vice Chairman, 2026 DigiAsia
- Chairman, Kaohsiung Association of Advertising Agencies (KAAA)
2026 DigiAsia Preparation Committee
-
Robin Lu
- Chairman
- CEO, dentsu X
-
Roi Chang
- Committee Member
- COO, LiTV
-
Yves Huang
- Committee Member
- Executive Director, cacaFly
-
Kelly Huang
- Committee Member
- CEO, Omnicom Media Taiwan
-
Kiki Chen
- Committee Member
- Co-Founder & Deputy Chairwoman of MDCG
-
Jonathon Chen
- Committee Member
- CEO, FunCapital International
-
Gary Chi
- Invited Committee Member
- CEO, isobar Taiwan
-
Nicky Hsieh
- Invited Committee Member
- Executive Director, Echo1 Digital Consulting
-
Richard Lee
- Invited Committee Member
- CTO, TNL Mediagene